How to give new impulses to cult biscuits
Break learned rules, inspire young target groups
The background
DeBeukelaer wants to set new impulses for the cult classic Prinzen Rolle: Not only children, but also young adults should be addressed – with the biggest Prinzen Rolle campaign in years.
Our task
- Development of a TV campaign for Prinzen Rolle
- Introduction of the new product "Choco Double"
Classic values, modern interpretation
Who says princes are always nice and dear? In our spots, you meet real everyday princes where you would never have expected them: In a complete surprise, crass, grown-up types suddenly show their princely side.
A motto that sticks
"Kiss me, I'm a prince!" – we associate the well-known phrase from the Frog Prince with the brand. This opens up a whole lot of possibilities for online measures and always contributes to Prinzen Rolle.
