Active to success
How innovative concepts gain market share
The background
KRÜGER's motto for 2017 is "The cocoa offensive": There are new opportunities in the growing market for chocolate specialties. We use them – with innovative concepts for even more enjoyable occasions.
Our task
The full program for three new products:
- A positioning matching the assortment strategy
- Name Development
- Packaging Design
- Sales and POS materials such as trading ads, sales folders and displays
Every cocoa fan his concept
Our concepts inspire the most diverse connoisseurs: from the sensuous break for the whole KRÜGER FAMILY to the young drinking chocolate to chill with for KRÜGER YOU to the exclusive chocolate treat for KRÜGER FINEST SELECTION.
Design to take hold of
Tasty, tasty and tasty: the shelf needs clear signals. Our packs convince with a fresh, modern look and highly appetizing illustrations that make the competition look dated.
Hello trade!
We seduce retail with convincing sales announcements and sales folders in the modern, delicious KRÜGER look. To do this, we support at the POS with attractive displays that no epicure will be able to avoid.
