From experts for experts
How to communicate with doctors at eye level
The background
When it comes to baby food, parents often follow the advice of pediatricians and midwives. In order to convince consumers. Humana has to win over this purchase-critical group.
Our task
- Development of an information campaign for healthcare professionals
- Development of materials that help doctors and midwives with counseling
- Build partnership with medics and midwives
Brochures
Clear, factual, sound – our product literature provides clinics, paediatricians, and midwives with nutritional information that helps them with their day-to-day work.
Expert knowwwledge
Competently informed, one click at a time: Our website and newsletter for experts keep doctors and midwives up to date regarding the latest medical questions on the nutrition of infants and toddlers.