Remarkably seductive
Packaging design that convinces consumers
The background
In order to differentiate itself from price-aggressive private labels and to prevail against the strong blocks of competitors, DeBeukelaer wanted to make its mark at the POS with a clear block formation.
Our task
- Development of a new, uniform design for the sweet pastry sub-brands Cereola, KEX, Granola and Butter Biscuits.
- Block formation on the shelf
Strong look, strong brand
Out with arbitrariness, in with clear colors and shapes: With our new, unified look DeBeukelaer was conspicuous at the POS. Modern design in a striking red color code increased attention and willingness to buy. Products set in scene at elaborate photo shoots made for maximum appetite appeal and even more desire for enjoyment.
Storytelling awakens emotions
A good story is half the battle – and brings the brand to life. That's why we gave DeBeukelaer's story a modern face: with modern illustrations by founder Edouard DeBeukelaer, who tells about what makes the product so special on every pack.
