How to inspire modern connoisseurs at all touchpoints
Cross-channel campaign for DeBeukelaer Cereola
The background
Conscious enjoyment is in vogue. That's why Griesson de Beukelaer relies on Cereola. The new packaging design by KloseDetering is now followed by a campaign aimed at attracting young target groups: online, in print, OOH and at the POS.
Our task
- Development of a big idea for an integrated campaign
- Accompanying the customer journey in selected publications and across all touchpoints: print, online, OOH and POS
- Environment-specific motives for women, food and family
- Development of moving image display ads
Pithy wisdom for conscious connoisseurs
Pithy Cereola is enjoyed with a better feeling. Our "pithy pieces of wisdom" bring this "better feeling" to the point: with environment-specific headlines that promote Cereola with a wink.
The target groups are accompanied across all touchpoints online and offline: with ads in high-reach print titles, online, on billboards and on-screen displays OOH and at the POS.
