Since 2012, KloseDetering provides its services not only to Humana in Germany but also in worldwide international markets. In coordination with the international marketing and key local partners we have developed a website that now allows the brand to be experienced in 50 countries. Emotional images and vivid storytelling transport the expertise, reliability and naturalness that define what Humana is standing for – now for over 60 years. The interface design leads playfully through history, product range and the global network of trading partners. Here, mothers, doctors and B2B customers are equally well informed with factually substantiated texts and a clear, understandable language.