Big brands often have developed over decades. They are deeply rooted in the hearts and minds of generations. Companies have invested lots of time and energy in their success. But what was hot yesterday may be long out of fashion tomorrow. Markets are changing, consumers are changing and channels of communication and expectations change along with them.
“A lot of sense for brands,” meaning for us: We help brands to develop further while still staying true to their DNA. We find the story that makes a brand unique – and we tell this story in a way that creates new enthusiasm.
We dig deeper than others for the roots of a brand. We explore the perceptions and expectations of consumers, we analyze the market environment and the competition. We develop the basic values and implement campaigns that work – because they are relevant, because they involve and because they fit the brand.