NUR DIE is the No. 1 in the german legwear market. However, the brand and also their customers are getting older. Our print campaign will change all that; it inspires younger and more demanding target groups for the brand and its innovative products.
Quality that attracts women
To bring the core values to life that NUR DIE wants to stand for in future, we will provide attractive products in the center of our campaign. For each of these products we develop a distinct and clear USP, concepts, packages and communicate it with a feeling for the images and messages in various women’s magazines.
Whether Elegant&Sicher, Bauch-Beine-Po, NoSlip, MyBio or Traumweich – every ad shows the new, modern face of the brand in a very own way. In the end, all print ideas deposit to the new positioning: “NUR DIE. Quality attracts me.”