A brand is more than just a name, a logo, packaging or a product. A brand is a promise. A brand evokes images and feelings. It makes products and services – in the best sense of the word – valuable. When we as an agency brands develop brands along with our clients, our work begins well before the commercial – with implementation-oriented strategy consulting. Who do you want to be? How do you want to be? Whom do you want to appeal to? Whom to distinguish from? First comes the identity (CI), then the look (CD), then the communication.
We rely on best practices such as the brand-DNA-wheel and high-quality partners in qualitative and quantitative market research such as concept m, K & A Brand Research or Rheingold.