New packaging design for Humana baby milks. As part of a complete brand relaunch, we first revised the packages. In the design, we incorporated consumers ideas and needs identified through intensive, qualitative market research.
The milk bottle are at the center of the new packaging. It differs from the competitors‘ packagings and highlights the Humana claim to be the markets milk expert. Tests show that the design has an extremely strong impact and is very well received by consumers. It evaluates the brand, has a strong shelf-impact and provides optimum orientation and recognition.