The biscuit that has what it takes!

The new KEX DeBeukelaer is the first shortbread biscuit where the chocolate is not on top, not underneath, but right in the middle! Our cheerful TV advert conveys the message perfectly.

Creatively, it relies heavily on packaging elements. Elaborate special effects show the whole sapidity of DeBeukelaer KEX using appetising details. We establish a crisp key visual with high recognition value: The KEX breaks with a crash and delicious Chocolate chunks are swirling through the air. That makes it clear to all: DeBeukelaer KEX is extra crispy, extra chocolatey, extra yummy!

  • Client: Griesson –  de Beukelaer
  • Task: TV ad development