Brand-Relaunch KRÜGER

Now it’s getting tasty

KRÜGER is the expert for soluble beverage specialties. As part of a comprehensive brand relaunch, we reposition the family-owned enterprise both strategically and creatively.

Based on the brand-DNA developed by us, a new claim is created in addition to a new brand positioning. Our new product-range-strategy arranges the extensive KRÜGER range in clearly defined columns.

We let the whole product range undergo a packaging relaunch: Attractive visuals and target group-oriented product-stories give the products significantly more appetite appeal. We also create a new brand logo which flexibly adapts to each product-range-column.


We communicate the new KRÜGER with extensive sales and POS materials, trade show design and ads targeting consumers and trade.

  • Client: KRÜGER
  • Task: Brand-Relaunch