A new image for Weltvogelpark Walsrode

An adventure that inspires
Everyone knows the park, yet far too few actually come to visit – the Weltvogelpark Walsrode faced the same situation as many amusement parks in Germany do: A rather harmless image, numerous attractive alternatives within the area and the young generation’s changing demands concerning leisure activities make it difficult to stay first choice in the customers’ minds. Our challenge: To inspire new visitors for the largest bird park in the world.

The idea
Nature, experience, diversity: At Weltvogelpark Walsrode, your senses go on safari. Based on our newly developed brand-DNA, we produce a positioning that is both clear and attractive.

The campaign
Our campaign brings the strategy to life: with fascinating visuals of exotic birds, strongly activating headlines and a new, distinctive claim. In addition,

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The radio-ad
We develop a radio-ad that perfectly captures the adventure that is Weltvogelpark,
complete with a modernized version of the well-known jingle.

Ara

  • Kunde: Weltvogelpark Walsrode
  • Aufgabe: Brand-Relaunch, Campaign